SBI Life Insurance, has relayed its #ApneLiye ApnoKe Liye campaign again this year. The brand believes that the thought is to keep inspiring every Indian consumer to champion the spirit of 'Responsible Ambition’ and encourage them to explore their own ‘wants’ while securing the ‘needs’ of their loved ones. This is the second year the brand has undertaken this campaign.
The narrative of the campaign unfolds through the lens of a daughter recounting her father's journey – a tale of 'Rishabh,' a man who embarks on an entrepreneurial journey, balancing the challenges of a new chapter in life and ensuring a financially secure future for his family. The TVC shows his dedication to not only realizing his passion but also securing a financially stable future for his family. As his daughter turns 16, she proudly presents a project inspired by her father's commitment, encouraging others to embrace their dreams with the cry, ‘#ApneLiye ApnoKe Liye.'
Ravindra Sharma, Chief of Brand, Corporate Communication and CSR at SBI Life, expressed his thoughts on the campaign, stating, "SBI Life remains at the forefront of comprehending the evolving needs of today’s consumer. The surge of the need for 'responsible ambition' continues to captivate individuals nationwide, where the coexistence of personal dreams and family responsibilities is becoming a societal norm. This campaign serves as more than a mere directive; it embodies the essence of trust and reliability that SBI Life is known for. We stand as enablers, encouraging individuals to pursue their dreams with the assurance that their loved ones and responsibilities are secured. Our ongoing campaign humbly celebrates the balance between personal ambitions and family responsibilities, reflecting the enduring values of trust, reliability, and commitment that define SBI Life.”
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