PNB MetLife Insurance India has brought on board Godzilla to launch Smriti Mandhana, Vice Captain, Indian Cricket Team, as their new brand ambassador.
The brand’s decision to work with Godzilla came on the back of a multi-agency pitch. Godzilla has been mandated to work on communication for both mainline and digital communications.
Speaking on the win, Ravinder Siwach, Chief Creative, Godzilla, said, “PNB MetLife is a young and aggressive player in the insurance market in India and it indeed shows in the various aspects of the brand; be it their cutting edge consumer interfaces like their AI enabled chatbot khUshi; or their policies that are designed around modern consumer needs. And then add to that the fact that they come with 265 years of collective experience! That’s more than some of the other well-known brands around. So why not speak about it, trust being the most sought after value by the consumers.”
Nikhlesh Jhingan, President, Godzilla, added, “ At the core what we believe swung the mandate in our favour was the strategic depth in the work we presented. This coupled with work that was sharp and solid and was very well aligned with the marketing goals that were shared during the briefing. We are sure this work will lead to great results in the marketplace for PNB MetLife.”
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