Pidilite Industries has announced the launch of a new digital campaign for Motomax Insta Shine, a DIY vehicle polish. The campaign has been conceptualised by Sideways.
The digital film, crafted with humour and creativity, kicks off with a relatable scenario – A boy spots a girl and wonders why she would choose to accompany him. In a humorous twist, he decides to polish his bike with Motomax Insta Shine, proudly thinking, "Smart toh hu main, yeh kya, iska papa bhi aayenge." The film unfolds as the bike instantly shines, catching the attention of the girl. To everyone's surprise, she requests a ride, and in another comical turn, the girl's dad also asks for a drop. The narrative brilliantly introduces Motomax Insta Shine and concludes with the tagline: "Bike Chamkao Instantly.
Manish Dubey, Chief Marketing Officer, Pidilite Industries, said, “Motomax Insta Shine is not just about giving your vehicle a quick shine; it's about adding a touch of shine to your everyday life. This communication reflects the essence of our brand - providing effective solutions for vehicle care and maintenance. We believe it will resonate with our audience and reinforce Motomax Insta Shine as a go-to choice for auto-care."
Abhijit Avasthi, Founder, Sideways said, “We’ve always enjoyed crafting fun narratives for our Pidilite films. With Insta Shine, we wanted to demonstrate the instant shine functionality, but still do so in our signature, humorous way.”
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