MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement Awards

MRSI’s Golden Key Awards 2023  presented Partha Rakshit and Pranesh Mishra with the Lifetime Achievement  Award.

Market Research Society of India (MRSI) instituted the Golden Key Awards in 2019 to recognise the contribution of insights for the growth of India’s market research and insights industry. As part of the Awards, MRSI also recognises the industry veterans for their contribution. 

Rakshit has over five decades of experience. He currently serves on the Board of the NorthPoint Centre of Learning, where he guides their marketing research and media and analytics programs. Rakshit last served as the Managing Director, South Asia at Nielsen, from where he retired in  2010.

Rakshit was also a key member in the committee that worked on formulating and establishing SEC variables in India. He served as MRSI’s President from 1992-94 and was a founding member of the National Readership Survey Council. He served as a Member of the Board of Governors of the Advertising Standards Council of India (ASCI) during 1996 to 2016 and its President from 2013-2014. Rakshit was recognised for a new method for election forecasts in India which enabled the adoption of much lower sample sizes.

Mishra is the Chairman  and Managing Director at global marketing analytics and insight consulting company Brandscapes Worldwide, which he founded in 2008. His 40+ years’ experience covers strategic leadership roles in marketing, brand development, advertising and consumer insights across several consumer products and services.

Prior to Brandscapes Worldwide, Mishra was associated with Lowe & Partners, MashreqBank and Pathfinders, among other organisations. He also led brand and communications strategy development for Fortune 500 brands including  Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC.

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