Meta launches 'Know What's Real' campaign to curb spread of fake information

Meta has launched an integrated safety campaign ‘Know What’s Real’, aiming to drive awareness around the importance of fighting misinformation in today’s digital age.

The  campaign aims to educate users on identifying and addressing misinformation on WhatsApp and  Instagram by promoting digital best practices and highlighting available safety tools.

The 8 week long campaign highlights in-built product features and safety measures present on  WhatsApp like block and report, forward labels that equip users to spot misinformation and prevent its  spread further, and aims to encourage people to verify information that sounds suspicious or inaccurate via  fact-checking organisations on WhatsApp Channels. 

On Instagram, Meta teamed up with a network of fact checkers to verify information. If something  false, like deep fakes, was found, they put warning labels in the app to tell people it's not accurate. They also  limit the reach of content that is labelled “False” by their fact-checkers so less people can see it.

Through  the campaign, Meta aims to encourage people to not forward or share any inauthentic content and instead  report the same to the Grievance Officer or any of the independent fact checking partners to verify  information.

Commenting on the launch of the campaign, Shivnath Thukral, Director, Public Policy India, Meta, said,  “Meta is committed to fighting misinformation online. We have invested in industry leading programs  like setting up a robust network of independent fact-checkers that work to debunk false claims and help  citizens access reliable information, including collaborating with MCA to launch a WhatsApp tipline to  curb AI-generated misinformation. The campaign is an extension of our ongoing efforts to prevent the  spread of misinformation and serves as a simple safety guide to educate people on the role they can play  to combat it.” 

Meta’s fact-checking program in India includes partnerships with 11 independent fact-checking  organisations.

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