Lotus Herbals has unveiled a new campaign with brand ambassador Jacqueline Fernandez, for its White Glow Vitamin C Gold Radiance Serum. The campaign revolves around the newly launched Lotus Herbals White Glow Vitamin C Gold Radiance Serum, which is formulated with ingredients like kakadu plum, yuzu lemon and pure gold leaves. The serum is designed to tackle dark spots, resulting in radiant glowing skin.
The ad begins with Fernandez in a typical office scenario, where her spotless and radiant skin catches the attention of a colleague. Jacqueline lets the colleague in on her secret for glowing skin. She emphasises that Lotus White Glow Vitamin C Gold Serum is a product with 100x more vitamin C and pure gold leaves, which reduces dark spots, makes the skin smooth and gives it a glow.
Nitin Passi, chairman and managing director, Lotus Herbals, said "We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like kakadu plum and yuzu lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly."
The brand ambassador for Lotus Herbals White Glow, Fernandez stated, "I'm thrilled to endorse the Lotus White Glow Vitamin C Gold Radiance Serum. It's not just skincare; it's a luxurious indulgence. With 100x more Vitamin C and gold leaves, it's an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”
As the face for Lotus Herbals White Glow, Fernandez will appear in multimedia campaigns spanning TV, digital, e-commerce and social media to attract maximum eyeballs. With an extensive media plan for Lotus White Glow Vitamin C Gold Radiance Serum, the brand will run the campaign on top performing GEC channels and mega impact properties.
Targeting a wider audience the TVC will be aired across top performing regional channels and shows. The campaign will also run on the brand’s social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters across modern trade formats and retail channels, for maximum brand visibility.
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