Flipkart Health+, a digital healthcare marketplace platform of India’s homegrown Flipkart Group, rolled out a new advertising campaign in collaboration with Lowe Lintas, the creative agency of MullenLowe Lintas Group. This campaign aims to establish Flipkart Health+ as the preferred platform for online medicine purchases in Uttar Pradesh (UP).
To strengthen its foothold in UP, the campaign aims to focus on seller discounts on medicines, making Flipkart Health+ an option for consumers seeking medicines. Flipkart Health+ has also initiated offline awareness activations at seller partner stores to boost the campaign.
The campaign created by Lowe Lintas Bengaluru aims to showcase Flipkart Health+ as the go-to platform for all medicinal needs with a localised touch. Both the films’ narratives are centred around the relationship between Saurabh Shukla and Sparsh Srivastava, set against the backdrop of UP. The grandfather-grandson duo navigate through a local setup. Both campaigns aim to endorse the convenience, reliability, and cost-effectiveness of purchasing medicines via Flipkart Health+.
Speaking about the campaign, Dhruvish Thakkar, Head of Marketing and Growth at Flipkart Health+, said, “Within a short span of two years, Flipkart Health+ has established itself as one of India’s most trusted online pharmacy brands that is solving for affordability and accessibility across India. We’re excited to strengthen our presence in Uttar Pradesh through offers and initiatives that elevate customers' experience and position Flipkart Health+ as a reliable healthcare partner. Through the campaign, we aim to underscore UP as a priority market for Flipkart Health+.”
Arpan Bhattacharyya, Executive Director, Head of Creative, Copy (South) at Lowe Lintas Bengaluru, also added, “As UP is a priority market for Flipkart Health+, we dug into the colourful fabric of the land and came up with characters who could deliver the message with a signature punch. We kept the messaging simple and to the point. And then turned it over to the magical duo of Saurabh Shukla and Sparsh Srivastava who added more than just a dose of swagger to the campaign. Hopefully, it’s just what the doctor ordered!”
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