First “Utterly Butterly” Amul girl returns in its republic day campaign

This Republic Day, Amul and Wit and Chai Group joined forces to create a film celebrating India's journey since 1950. The ad shows a blend of Amul ads through the years from the first Utterly Butterly Girl to the illustrations in newspapers, alongside the nation’s achievements as well.

Along with their campaign for Amul’s 75th anniversary for Amul India, the agency is responsible for Amul's Marathi communication across all social platforms.

 Nihar Kolapkar, Partner at Wit and Chai Group, said, "Working with Amul is always an enriching experience. Our goal was to create not just a film but a narrative that resonates with every Indian. We take pride in leading the way in creating a film entirely driven by AI technology."

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