EssenceMediacom and GroupM ESP facilitate A23's renewed partnership with Celebrity Cricket League (CCL) 10

EssenceMediacom and GroupM ESP, the entertainment, esports, and sports division of GroupM, has successfully facilitated the partnership renewal between A23 and the Celebrity Cricket League (CCL) for its 10th season.

Building upon their partnership last year, A23, a skill-based gaming platform, will return as the Presenting Sponsor this season.

Vinit Karnik, Head of Sports, eSports, and Live Entertainment at GroupM South Asia, said,“Celebrity Cricket League sits at the crossroads on sports and entertainment, bringing together the length and  breadth of India’s entertainment industry. With a robust distribution plan spanning regional and national sports channels alongside JioCinema; CCL 2024 is poised to break all its  previous records. We’re proud to facilitate the dynamic partnership between A23 and CCL  for the 2nd year in a row. Building on last seasons’ successes, we’re confident of a rewarding  season of the league for A23 in the coming weeks.”

Gunnidhi Singh Sareen, VP-Marketing, Head Digital Works at A23, stated, “We are thrilled to announce our renewed  collaboration with Celebrity Cricket League (CCL), a partnership that seamlessly aligns with  the essence of A23. CCL, with its massive and diverse fan base spanning across the nation,  breaks all barriers and boundaries, creating an experience that fosters the feeling of  ‘playing together.’”

Vishnu Induri, Founder of Celebrity Cricket League, stated, “We are happy to have A23 as  the Presenting Sponsor for the 10th Season of CCL. A23 has been a committed partner for  CCL since the last season sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season  this year. 

Celebrating its 10th year, CCL blends together  the worlds of cinema and cricket. It unites over 200 actors from 8 different languages through the means of cricket. The upcoming season, commencing on February 23rd in Sharjah, will continue with 20 matches across India.

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