Henry Harvin Education, an ed-tech platform dealing with upskilling and reskilling programs for young professionals has collaborated with author Chetan Bhagat for its latest ad campaign titled "StuckAtTheWrongJob." The campaign combines Bhagat's humour with the message of finding one's passion through education and skill development.
The centrepiece of the campaign is a video featuring a couple rushing into a police station to report the "theft" of their son. The narrative unfolds with Bhagat playing the role of an imaginative and witty police officer, who transforms the act of filing a complaint into a story. The stolen item, in this case, is not a physical possession but a misdirected career path.
The husband-and-wife duo, played by the goofy couple, seeks to file an FIR for the "theft" of their son whom the wrong career has supposedly taken away.
The ad concludes with Bhagat suggesting a FIR title, "Maa k Anchal se Anchal ko Maa banane tak ka safar" (The journey from the mother's embrace to embracing one's passion). The voice-over transitions to a promotion for Henry Harvin's courses, encouraging individuals to break free from the shackles of a wrong career choice and explore over 1200 courses across various industries.
Henry Harvin's ad campaign, spearheaded by Chetan Bhagat, aims to inspire individuals to pursue their passions and break free from career constraints.
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