Cars24 makes Arpit Srivastava Head of Brand

Cars24, the auto-tech startup, has elevated Arpit Srivastava as its new Head of Brand.

Srivastava has been a part  of the Cars24 team since 2022, where he previously led Growth initiatives within the organisation.

He brings over 12 years of marketing experience spanning various sectors such as consumer electronics, mobiles, and media.  

Prior to joining Cars24, he held positions at brands including Samsung, Sony, Times Group, and HCL Tech, where he  managed brand management, digital marketing, and  media planning functions.

In his new capacity, Srivastava will drive brand initiatives at Cars24,  overseeing brand strategy, communications, campaigns, and  fostering meaningful connections with customers.

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