Zomato collaborates with Wit and Chai Group for hyperlocal campaign in Pune

Zomato, an Indian restaurant aggregator and food delivery service platform, has partnered with Wit and Chai Group, an integrated solution-based agency to execute a hyperlocal campaign explicitly aiming to engage with the localities of Pune.

The objective is to bring a touch of wit and sarcasm through an awareness OOH activity for the brand.

Zomato aimed to connect with the Punekars through a regional approach towards their marketing. The insight identified for this was that Pune has smaller pockets that are known to have specific cultural traits and slang.

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