Tribes Communication collaborates with PHD Media for digital OOH campaign for HP Spectre x360

HP Spectre x360 has AI powered features such as gesture control, auto framing and Glamcam. It is designed with gem cut corners, 2.8k OLED touchscreen, and a large haptic touchpad.  It also has a 9 MP AI camera.

To introduce this product to a wider audience, the brand partnered with PHD Media and Tribes Communication to launch a digital site-based airport campaign in metro cities like Delhi, Mumbai, Bengaluru and Kolkata.

The campaign features digital displays showcasing the Spectre x360's latest features. Travelers passing through the airports had the opportunity to explore the laptop's adaptability, design, and technology.

Partho Ghose, CEO, InSync, a unit of Tribes, said, “This has been an exciting campaign for us given that HP made its foray back to OOH after a long hiatus. To introduce the HP Spectre to premium users, we decided to go in with a high-impact campaign at key airport terminals. As the Spectre is the world’s most advanced convertible laptop for hybrid work, there couldn't have been a better avenue to announce its arrival than airport terminals. Further, to capture the attention of corporates and executives, the campaign extended its presence to corporate parks like Cyberhub. The interactive digital screens captured the attention of travelers and executives alike, providing them with a preview of Spectre x360’s game-changing AI technology.”

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