Protinex unveils new campaign “Strength Apne Liye, Apno Ke Liye” post relaunch

Protinex, the flagship brand of Danone India, has launched its new ad campaign titled "Protinex, Strength Apne Liye, Apno Ke Liye." The campaign aims to highlight the role of daily strength in fulfilling one’s responsibilities. The campaign is in continuation of the relaunch of Protinex.

In the heart of the campaign is the narrative of a couple, featuring actor Namita Dubey and Nandish Singh Sandhu renovating their home to welcome the girl’s parents to live with them. The husband presents his wife with a gift – a nameplate that reads ‘Maa, Papa, Priya, Rohan’, signifying the inclusion of the wife's parents in their residence.

Speaking about the TVC, Sriram Padmanabhan, Marketing Director, Danone India, said, "In a world that is constantly evolving, our brand evolves to meet the changing needs and aspirations of our consumers. With this campaign, we are not just promoting a product; we are championing a mindset that strength is holistic, encompassing physical, emotional, and relational well-being. Protinex aims to inspire individuals to not only enhance their personal strength but also contribute to the strength of their loved ones. The campaign reaffirms our commitment to promoting health and well-being in every aspect of life."

The campaign will be prominently featured on television channels and various digital platforms, including Protinex's YouTube channel and social assets.

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