Morphy Richards has announced a winter campaign with the Bollywood duo - Richa Chadha and Ali Fazal.
The digital film, titled 'Date from Home,' aims to redefine winter experiences by highlighting Morphy Richards’ latest smart and innovative Zero Oil Radiator Heater Range as the perfect companion for creating cosy moments indoors.
The campaign film, which is a 90-second DVC, features Chadha and Fazal - focusing on the concept of enjoying romantic dates from the comfort of your home during the chilly winter months when your partner doesn’t want to step out. In the film, while Chadha wants to step out for an evening with her husband, Fazal says “He doesn’t feel like going out because it’s really cold outside and there’s a lot of traffic and pollution.” Rather than getting upset, Chadha mentions that there’s “no need to get angry” as she has a 3-step guide to enjoying a romantic date at home and the perfect solution to stay in – the Morphy Richards' smart range of Zero Oil Radiators.
Ravindra Singh Negi, Chief Operating Officer (COO) of Consumer Products Business, Bajaj Electricals, said, “Morphy Richards is an iconic British brand known for offering premium lifestyle appliances that add happiness to everyday life. With the onset of winter, the smart range of Thermocore XR Zero Oil Radiators serves as the ideal partner. This unique range utilises no oil, enabling 25% faster heating – an industry first feature. We are delighted to collaborate with Bollywood power couple Richa Chadha and Ali Fazal who embody the spirit of happiness and warmth which is perfect for our campaign. We’re confident that consumers will relate to the film and will depend on the brand to transform their living space into a cosy retreat.”
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