Charles & Keith has launched a new graphic identity with a new reiteration of its logo and a brand-new emblem and monogram that will be featured across different Charles & Keith products, starting from Spring 2024.
Charles Wong and Keith Wong, Founders, Charles & Keith, said, “We are excited to start a new chapter and present the redesigned logo in tandem with our first-ever emblem and monogram. Each element was thoughtfully designed, an ode to our beginnings with the inclusion of our initials, the ampersand reflecting the brand's natural duality.”
The logo, emblem and monogram will serve as a universal visual language.
Continuing its commitment to foster social and environmental responsibility, the brand will also debut new product packaging with this refreshed graphic identity.
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