Castrol India in association with TV9 Network has announced the ‘Castrol CRB Turbomax Pragati Ki Paathshaala’ initiative, building on the ethos of its latest campaign ‘#BadhteRahoAagey’.
The initiative aims to spur entrepreneurial zeal and enhance the professional competencies of truck drivers across India with an on-ground planned reach to over 100,000 truckers.
In a show of support, Nitin Gadkari, Union Minister of Road Transport and Highways of India, launched the campaign by unveiling the logo, along with Sandeep Sangwan, Managing Director, Castrol India and Raktim Das, Chief Growth Officer (Broadcasting & Digital), TV9 Network.
In its first phase ‘Castrol CRB Turbomax Pragati Ki Paathshala’ will embark on a two-and-a-half-month journey on two specially designed trucks taking different routes covering all the four regions across India. The enroute journey will engage truck drivers in interactive, on-ground Paathshaalas across planned Transport Nagars on their way. The knowledge sessions have been curated to upskill truckers around 4 key aspects—Driving Safety, Truck Ownership, New Technology and Business Profitability—empowering them to #BadhteRahoAagey.
Gadkari said, “The road ministry of India is committed to ensuring the safety, well-being and progress of truck drivers by undertaking multiple initiatives. The Government has built state-of-the-art expressways and enacted laws to curb road accidents, but lack of fear and discipline among motorists is a huge challenge. I congratulate Castrol India for launching Pragati Ki Paathshaala’ which is a step towards building awareness and encouraging truckers to #BadhteRahoAagey.”
Sangwan said, “The trucking community has always been an integral part of Castrol India, and we have been continuously striving to ensure their safety and livelihood through various transformative initiatives. ‘Castrol CRB Turbomax Pragati Ki Paathshaala’ is a purpose-led programme through which we aim to reach more than 100,000 truckers on-ground across India, upskilling over 10,000 truck drivers with live Paathshaalas enabling them to #BadhteRahoAagey. We are humbled by the encouragement from Shri Nitin Gadkari, as he himself has steered initiatives to ensure the safety and well-being of truck drivers over the years. His show of support vindicates our commitment to improving the lives of India’s trucking community.”
Highlighting the challenges of the trucking community and benefits availed through the initiative, Sangwan added, “More than 50% of India's truckers operate in unorganised fleets or as individual owners. The programme aims to boost their entrepreneurial mindset and directs them towards the path of progress – bringing alive the idea of #BadhteRahoAagey.”
Bollywood actor Sonu Sood, well-known for his earnest altruism in helping the common man, has come on board to endorse the cause as the campaign ambassador for ‘Castrol CRB Turbomax Pragati Ki Paathshaala’. He will pay tribute to the often-unsung trucking community for their selfless service and encourage them to #BadhteRahoAagey.
Sood said, "I salute our unsung heroes of the transportation industry – the truck drivers – for their relentless hard work. ‘Castrol CRB Turbomax Pragati Ki Paathshaala’ will help the truck drivers equip themselves with the skills and expertise to progress in life. I wish them luck on their journey to a brighter future and would like to tell them ‘Pragati ki Paathsaala ke saath #BadhteRahoAagey.”
Das said, “Truck drivers literally keep the wheels of India’s economy moving but they are rarely accorded any recognition and promise of a better life. As India’s No. 1 news network, we deeply care about people and their progress. Our association with Castrol CRB Turbomax for the pathbreaking Pragati Ki Paathshaala campaign shows our unwavering commitment to empowerment of our truck drivers. We believe a skilled truck driver will steer the country on the path of progress.”
Talking about the social cause initiative, he added, “Upskilling of truck drivers assumes importance especially in the backdrop of India’s automotive space witnessing a rapid transformation. Truck drivers also need to constantly hone and upgrade their skills. This campaign aims to provide them with the essential knowledge and guidance needed for success and growth.”
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