45th IAA World Congress to be held in Malaysia from March 6 to 8

The International Advertising Association (IAA) has announced the dates for its World Congress.

The World Congress will be held between March 6-8, 2023 in Penang

The IAA World Congress brings together top-notch speakers and marcom professionals from across the world for this event.

John Chacko, Chairman of the IAA World Congress is in Mumbai to meet with members of the IAA India Chapter Managing Committee.

He said, "The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. Technological advancements like AI continue to disrupt industries, bringing both opportunities and challenges. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage and culture. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India."

Avinash Pandey, President, IAA India Chapter, added, "The India Chapter has been a very special part of the global IAA firmament. It has even contributed to a World President in the form of Srinivasan Swamy. The Chapter itself is arguably the most active industry association of its kind with initiatives that cover sustainability, technology and excellence in Marketing and Creativity. The IAA World Congress Kochi in 2019, of course, set a benchmark for others to emulate. We are happy to welcome John Chacko and plan out the route ahead."

Info@BestMediaInfo.com