Varun Dhawan, Kiara Advani, and Neeraj Chopra express their flip side in Samsung's Galaxy Z Series campaign

Cheil India’s new campaign for Samsung’s Galaxy Z series showcases Varun Dhawan, Kiara Advani and Neeraj Chopra express their flip side as they break out from the expected, obvious and the flat to unfold a more flexible and functional smartphone experience.

The campaign including multiple digital films shows the celebs explore a more fun and flexible side of their smartphone experience with the Galaxy Z Flip5 and the Z Fold5. Galaxy foldables have been gaining immense popularity, revolutionising the foldable phone market and showcasing the potential of the new form factors by moving away from traditional bar-type smartphones.

Now with Dhawan, Advani and Chopra leading the narrative, the campaign is a testament to the unique smartphone experience that Galaxy foldables offer.

Aditya Babbar, Senior Director, Mobile Business, Samsung India said, “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category.  Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice.  We are happy that leading trendsetters, Varun Dhawan, Kiara Advani and Neeraj Chopra have also shown their love for the foldables and we are elated to welcome this trio in their journey to the world of Galaxy foldables”.

The films showcase this trio getting enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones to join the flip side. Each set up is unique to the life of the trendsetter and shows how effortlessly the foldables with their advanced features fit into their lives and make it better.

Vikash Chemjong, CCO, Cheil India, said, “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility.”

Srijib Mallik, Head of Business- Samsung, at Cheil India, said “We are trying to build a singular narrative for Galaxy foldable phones that they represent the new world which is limitless and flexible.  Having Varun, Kiara and Neeraj on board allows us to flex this narrative in a manner which lands positively with Gen Z and millennials”.

Varun Dhawan joins the flip side:

Immersive gaming with Varun Dhawan:

Kiara Advani joins the flip side:

Flip your vibe with Kiara Advani

Neeraj Chopra joins the flip side

Credits:

Creative:

Vikash Chemjong – CCO                                                                                                          

Kaushik Dutta – ECD

Madhumita Deb – Group Creative Director

Hariharan Subramanian – Senior Creative Director

Srishti Seth – Copy Supervisor

Asim Hussain – Art Director

Shubham Bisht – Senior Art Director

Rishabh Bhardwaj – Creative Director

Planning:

Sourav Ray – Chief Strategy Officer

Megha Deorani – General Manager, Strategic Planning

Archita Ghosh – Associate Planning Director

Account Management:

Srijib Malik- Head of Business-Samsung

Atif Rahman – Senior VP

Saksham Kohli – General Manager

Ayushi Mukherjee – Client Servicing Director

Drishti Ganguly – Associate Account Director

Kritigya Yadav – Account Manager

Producer:

Revati Ahuja – Agency Producer

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