Swiss Beauty spotlights role of BFFs in the bride's journey

Swiss Beauty is set to embark on a month-long celebration with its much-anticipated wedding campaign, "BFF Bina Wedding Kaisa."

After a runaway success of #MeraWeddingBFF campaign in 2022, this campaign aims to take the success forward. Scheduled for the entire month of December, the campaign highlights the indispensable role of BFFs in a bride's journey.

"BFF Bina Wedding Kaisa" revolves around the concept of different wedding occasions and the diverse set of BFFs that accompany the bride. From engagement to cocktail, haldi, mehndi, and sangeet, Swiss Beauty introduces 4 distinct wedding BFFs – each tailored to specific events. Whether it's the 'Banno ki Saheli,' 'Office Wali Bestie,' 'Bachpan ki Dost,' or the 'Sassy NRI,' Swiss Beauty ensures that every bride has her perfect BFF Squad for every special moment.

The campaign aims to bring the audience into the celebration by showcasing the joyous moments shared between brides and their BFFs.

To enhance the celebration, Swiss Beauty introduces three bridal kits- Wedding Shagun Kit, Modern Rani Vanity, and Modern Rani Pouch, which are designed to capture the essence of each wedding event.

Saahil Nayar, CEO, Swiss Beauty, said, "Wedding is a journey of a lifetime, and every bride deserves to share it with her closest friends. It all started with a thought that ‘It’s a Bride’s world and we are merely living in it’. You will hear and experience stories from the eyes of the bride while she lets you go along the most beautiful journey of her life.

Nayar further said, 'BFF Bina Wedding Kaisa' is our ode to the joy, laughter, and beauty that BFFs bring to this special occasion. It's about looking and feeling your best while creating memories that last a lifetime."

In addition to celebrating the BFF bond, Swiss Beauty also unveils looks of bride-to-be from different regions.

Swiss Beauty campaign: https://www.youtube.com/shorts/3A8qTuwdsEA

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