Realme has announced its latest Diwali campaign, "Dare to Shine" featuring actor Shah Rukh Khan.
The campaign celebrates the human spirit that continues to shine brightly in the face of challenges and adversities.
This festival of lights strengthens human connections by celebrating shared values and the victory of light over darkness in our lives. realme's 'Dare to Shine' campaign encapsulates these themes by encouraging individuals to tap into their inner light and use it as a guiding force for themselves and others on the journey towards a brighter future.
realme, through its film 'Dare to Shine' featuring SRK, emphasises the profound importance of light in our lives and its diverse manifestations. He delivers a message, inspiring individuals from all walks of life to find their inner light and shine brilliantly, even when faced with the most daunting challenges.
The creative vision and conceptualisation of the film is by realme. The captivating shots featuring Shah Rukh Khan are curated by Dharma 2.0 and the film is produced by Spaceman Pictures.
Tao Zhang, Chief Marketing Officer, realme India, said, “To embrace Diwali, realme's 'Dare to Shine' campaign, pays tribute to the enduring human spirit, resilience and self-belief. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that glisten the path to a brighter tomorrow for ourselves and those around us. The campaign is set to inspire millions to radiate positivity not just during Diwali but year-round. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others.”
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