Mahindra Finance emphasises digital agility and reliability in new campaign
The two 15-second TVCs focus on the 'Speed & Ease' aspects of investing in Mahindra Finance FDs; enabled by a simple '4-steps only' process. This is encapsulated in a secured end-to-end digital journey
Mahindra & Mahindra Financial Services, (MMFSL), part of the Mahindra Group, has announced the launch of its new ad campaign - ‘Ab Fixed Deposit hoga Fast Deposit’.
The new campaign captures the digital agility and reliability of Mahindra Finance’s Fixed Deposit schemes, further nudging today’s young investors to avoid frugal expenditures.
The TVCs will be airing during the ongoing ICC World Cup 2023 in TV & digital mediums.
Mahindra Finance is one of the few deposits taking NBFCs and this campaign aims to strengthen its Fixed Deposit Portfolio. The company is currently offering an attractive interest of up to 8.05% per annum with 0.25% extra for senior citizens. The latest digital offering from the brand allows consumers to open their Fixed Deposits in just 4 easy and fast steps.
The two 15-second TVCs focus on the ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs; enabled by a simple ‘4-steps only’ process. This is encapsulated in a secured end-to-end digital journey.
Raul Rebello, MD and CEO – Designate, Mahindra Finance, said, “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavour is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available at the click of a button”.
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