PromotEdge wins digital marketing mandate for Shyam Metalics' SEL Tiger TMT

PromotEdge has announced that it has won the digital marketing mandate of Shyam Metalics' SEL Tiger TMT.

The agency will be responsible for content creation, influencer marketing, digital films, website maintenance, SEO, social media management, performance marketing, email/WhatsApp marketing, and experiential marketing, among others.

The account was following a multi-agency pitch.

Saurav Agarwal, Founder and CEO of PromotEdge, said, "Bagging the digital mandate for SEL Tiger TMT is a proud moment for us at PromotEdge. We're thrilled to bring our tailored 'desi' approach, which resonates with the diverse and dynamic fabric of India, to the table. Our team is all geared up to utilize our profound expertise in the Industrial, Automotive, and Infrastructural sectors to elevate the brand presence of Sel Tiger TMT, especially leveraging the mass appeal of their brand ambassador, Salman Khan."

Aneesh Mishra, Senior VP - Sales and Marketing, commented, "PromotEdge's deep-rooted understanding of India's multifaceted geography and their impressive track record in digital storytelling are what excited us the most. Their indigenous approach paired with their innovative digital strategies is exactly what SEL Tiger TMT needs to soar to newer heights."

PromotEdge plans to kickstart this collaboration with a series of digital campaigns. A significant focus will be on leveraging the persona of Salman Khan, ensuring the brand's ethos is communicated through a voice that is trusted and admired across the nation.

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