Meta Platforms is currently planning to roll out an ad-free versions of Instagram and Facebook priced at $14 a month in the European Union.
As per reports, the tech giant would charge roughly 10 euros ($10.46) a month on a desktop for a Facebook or Instagram account, and about 6 euros for each additional linked account.
However, reports also suggest that the price for a single account would jump to roughly 13 euros on mobile devices because Meta would factor in commissions charged by Apple's and Google's app stores.
Citing a spokesperson from Meta, several media reports also highlighted that the company believes in "free services which are supported by personalised ads" but is exploring "options to ensure we comply with evolving regulatory requirements."
Earlier this year, the tech giant was fined 390 million euros by Ireland's Data Privacy Commissioner who stated that it cannot use the so-called ‘contract’ legal basis to send users ads based on their online activity.
As a result, Meta expressed that it intended to ask users in the EU for their consent before allowing businesses to target advertising in order to address a number of evolving regulatory requirements in the region.
It was after this that Meta told the European regulators about its plan to roll out Subscription No Ads (SNA), an ad-free plan in the coming months for users in Europe.
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