Himalayan had recently announced its entry into the Kashmiri Saffron segment. The brand has now taken a storytelling style to showcase its latest Kashmiri Saffron offering.
The campaign conceptualised by Schbang weaves the brand promise of providing 100% pure Kashmiri Saffron in a packaging wherein each pack comes with a QR code.
The new advert captures the essence of Kashmir and weaves the brand proposition in a heart-touching story with a lady wandering through the picturesque hills of Kashmir, serenaded by the melody of local folk tunes by a lakeside. She shares a moment with a young Kashmiri girl who vanishes, leaving behind a precious saffron flower. Continuing her journey, she encounters the same girl at the end of a lane, who silently beckons her to follow. The lady follows her to a breathtaking saffron field in full bloom. There, she picks another saffron flower and places it in a box that later transforms into vibrant red Kashmiri saffron strands adorned with saffron flower motifs.
The ad also throws light on the rampant adulteration in the saffron industry leading to trust deficit issues in the category. Himalayan is offering consumers a first of its kind experience within the saffron category of sharing with consumers the quality and purity report of their pack
Vikram Grover, MD, NourishCo Beverages, said, “Himalayan Saffron is more than just a product; it's a testament to our unwavering commitment to authenticity and quality. We embarked on this journey with a vision to bring the mystique of Kashmir to your plate, ensuring that every strand of saffron is a reflection of the land it originates from. With each pack, we aim to share the rich heritage and culture of Kashmir, where the saffron blooms with unmatched purity. Himalayan Saffron represents a bridge between our brand's ethos of premium, affinity for nature, and the enchanting world of saffron. It's a way to transport consumers to the heart of Kashmir and allow them to experience the magic of this Grade 1 certified, 100% pure Kashmiri saffron, a spice that carries with it centuries of tradition and excellence.”
Harshil Karia, Founder, Schbang, said, "At Schbang, we've harnessed the power of storytelling under creative leadership of Manish Kinger to bring the journey of Himalayan Saffron to life. It's a tale of purity and passion that resonates with the soul of Kashmir, and we're thrilled to share it.”
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