Virat Kohli transforms into bobblehead for Digit Insurance

Digit Insurance launched its latest Pay As You Drive (PAYD) brand campaign ‘Drive Less, Pay Less’ with its brand ambassador Virat Kohli.

The campaign showcases Kohli in a bobblehead form grooving to the ‘Do the Digit-Digit’ anthem on the car dashboard, unable to keep calm knowing Digit customers will pay less car insurance premium if they drive less.

The 45-second fast-paced ad film showcases different cohorts of people the PAYD discount will be most relevant to. The campaign targets employee who works from home or in hybrid mode, people who drive their second car less and retired elderly people who don’t take their car out every day.

The campaign also showcases people living in metro cities who use taxis or public transport to travel to work or only drive their car within the city limits.

Tanya Marwah, Head – Marketing and Corporate Communications, Digit General Insurance, said, “The discount offered under PAYD add-on is relevant to rather a large part of the Indian population, especially as many people living in cities don’t drive excessively and use the public transport or cab services despite having cars at home. But since people hardly track their daily commute or look at their odometers regularly, they don’t realise how less they drive in a year. These add-ons are for such people, who honestly shouldn’t be paying as high as people who drive a lot. And at Digit, we have made sure that the process to get this discount is super simple as it is not based on future driving behaviour, or telematics or app to track the driving, but just the average kilometres driven per year since you had the car, which can easily be seen in the odometer reading.”

Drive Less, Pay Less campaign:

Credits:

Concept: Digit Brand Marketing Team

Creative Agency: Stirred Creative

Production House: Supari Studios

Film Director: Sonal Batra

First AD: Karan Juneja

Second AD: Chaitanya Jain

Music Director: Raghav and Arjun

Director of Photography: Parth Sayani

Producer: Benezir Ansari

Executive Producer: Divyashree Thacker

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