Disney+ Hotstar has collaborated with actor Kartik Aaryan and released their ad film focusing on the platform’s ‘free on mobile’ offering of the tournament this year along with free first-class entertainment!
The film starring Aaryan turns the table on the relationship between the star and his fans in a funny, light-hearted way. In his style, Aaryan interacts with his fans only to find out that his limelight has been stolen by Disney+ Hotstar and its free content offerings of ICC Men’s Cricket World Cup 2023- and first-class entertainment such as Freddy, Brahmastra Part One: Shiva, Cuttputlli, Vikram and many others. The ad film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.
Sidharth Shakdher, Head – Marketing, Disney+ Hotstar India, said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”
Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more - Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”
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