Morphy Richards has announced its entry into the personal grooming and styling products category with the launch of ‘Oh So Rich’ campaign.
Driven by the purpose of ''Happiness Engineered,'' Morphy Richards caters to the consumer's need for intuitive, user-friendly products that deliver happiness through product design and functionality, as per the brand statement.
The brand launched a series of digital films under the ‘Oh so rich’ digital campaign which has been conceptualised by BBH India.
Ravindra Singh Negi, Chief Operating Officer (COO), Consumer Products Business, Bajaj Electrical, said, "Self- care and grooming are some of the biggest trends we’re seeing among young Indian consumers, with both women and men making it a part of their daily routine. When we spoke to our consumers, we realised that while the outcome of grooming is an external appeal, the process is very intimate and personal. Morphy Richards is known to offer functional and aesthetic products that add happiness to everyday life. Our robust products, thoughtful simplicity, and originality in design will be the core differentiators. With the festive season around the corner, these products make perfect gifts as well – with the range catering to men and women cutting across various price points to fit every budget.”
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/5604602ef66dda8f939d7aca87354ce89ff2746eb61c6be566dd32af32ef0457.jpg)