MG Motor India announced the launch of its ‘100 Years of Driving Smiles' campaign.
The campaign aims at taking customer focus to new heights by embracing AI technology and bringing back the visionary spirit of its founder, Cecil Kimber.
MG Motor India said, “It has harnessed the power of AI to create a virtual representation of Kimber. Through cutting-edge AI technology, MG has brought back the essence of the man who laid the foundation for MG's legacy of joy in 1924.”
The campaign video launched in association with EFGH Brand Innovations features an AI-generated rendition of Kimber, delivering a message and showcasing MG's renewed commitment to providing a customer-centric approach.
MG Motor India further said, “The virtual presence of Kimber is meant to evoke a sense of legacy and personalized attention, underscoring MG's dedication to providing an unparalleled customer experience.”
By leveraging modern AI capabilities, MG aims to combine past expertise with innovative, forward-thinking solutions for the present and future.
The campaign has been rolled out to honour the strong bond between the brand and the customers, said MG Motor India in a statement.
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