Mario Rusk announced its collaboration with Indian actor and singer, Diljit Dosanjh.
He is now the brand ambassador for Mario Rusk.
Mario’s decision to rope in Dosanjh was driven by his wide appeal and his ability to connect with diverse audiences across generations and regions.
The company has also launched a TV commercial ‘#RusksJoDilJitLe!’ featuring Dosanjh.
In TV commercial conceptualised and written by Daiko FHO, featuring Dosanjh savouring the delicious Mario Rusk, he exclaimed with delight, "Jaha Dikhe Mario, Apna Samaj ke Khaliyo!" This catchy phrase, filled with his signature charm, captures the essence of the ad. It symbolises how, wherever you find Mario, it feels like home, inviting everyone to enjoy this delightful snack together. Dosanjh infectious enthusiasm and the memorable catchphrase further strengthen the commercial's impact, reinforcing Mario's message of togetherness through its delectable products.
Mario aims to engage with a wider online audience through Dosanjh's presence on social media and create meaningful interactions, further promoting brand loyalty.
Dosanjh said, "Joining hands with Mario is a delightful and flavorsome adventure! The authenticity of their products, particularly the irresistible Mario Rusk, resonates with my profound love for snacking. I am ecstatic to share this passion with all of you and create unforgettable experiences together. Trust me, these are #RusksJoDilJitLe!"
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