HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands

HT Media has filed a patent for HT AICOS, its AI-led creative optimisation solution to help brands improve ROI on print ads.

The application has been created using AI-led tools and Brand Lift Studies done via Nielsen and Kantar.

The application was in work-in-progress for over a year.

The development was announced by Samudra Bhattacharya, CEO, Print Business Unit, HT Media on LinkedIn.

HT Media has also begun the rollout of the application to agencies and brands.

Bhattacharya wrote that the innovation is “driven by a single objective: enhancing client ROI.”

He further wrote, “While the current status is provisional patent filing, we're brimming with optimism. This AI-led solution represents an exciting leap forward, offering enhanced value to the esteemed print clients of HT Media.”

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