Shemaroo Umang launches new primetime show 'Gauna Ek Pratha'

Shemaroo Umang has announced the launch of its latest show 'Gauna Ek Pratha.'

This drama delves deep into the realms of tradition and showcases the indomitable spirit of women. Scheduled to premiere on July 10, the show will be telecast every Monday to Saturday at 9:30 PM on Shemaroo Umang.

'Gauna Ek Pratha' transcends entertainment, immersing viewers in the sacred Hindu tradition of Gauna. This age-old ceremony symbolises the journey of a married woman, as she leaves her parental household and steps into her husband's home, a revered ritual still observed in certain regions of India. Through this portrayal, viewers can follow the odyssey of Gehna and Gaurav, childhood sweethearts whose lives take an unexpected turn when Gaurav sets off to chase his dreams, leaving Gehna behind. Fueled by love, Gehna embarks on a quest to find her husband, encountering Urvashi, whose presence brings forth unforeseen complexities. As their destinies intertwine, a startling secret emerges, challenging Gehna's unwavering faith in their shared future. Amidst the shackles of societal norms and expectations, Gehna summons the courage to defy traditions and orchestrate her own Gauna.

With an array of twists and turns, the show poses the question: Can Gehna's love and Gaurav's aspirations find a harmonious balance?

Sandeep Gupta, the COO of Broadcasting Business at Shemaroo Entertainment, said, "At Shemaroo, our mission is to present impactful stories that resonate with society. We take great pride in showcasing shows that are led by strong women, fostering dialogue and embodying the true essence of women's empowerment. Through 'Gauna Ek Pratha,' we aim to deliver not only an entertaining experience but also challenge the prevailing societal conventions that hold us back. We warmly invite everyone to join us on this transformative storytelling journey as we persistently strive to deliver content of great significance."

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