Motorola announced actor Kriti Sanon as its brand ambassador during the launch event of its latest smartphones, the Motorola razr 40 Ultra and razr 40.
To commence their collaboration with Kriti Sanon, Motorola has worked on two television commercials (TVCs) featuring her, bringing alive the proposition ‘Flip the Script’ for the razr 40 ultra and razr 40.
The campaign showcases Kriti Sanon teaming up with Motorola to show off her flip side while exploring the many possibilities of the latest Motorola razr phones. The ad showcases Kriti in a completely new avatar, delivering heart-racing action while being at her stylish best – flipping the script not just as a character in the commercial, but also as an actor.
In the second TVC created for Motorola razr 40, Sanon is seen as a stylish commuter who casts a spell on all the others going through their mundane lives in a metro. The ad symbolises the excitement of the stylish and flexible form of the razr over the standard candy bar phones. As Kriti flips the razr, she flips the script for everyone around her, bringing fun and joy to their mundane lives.
Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, "We are targeting exponential growth in the Indian market, and were looking to partner with an ally, who represented our brand in its true spirit. Kriti's charming and charismatic personality, diversity and innovation with her roles, relatability and strong connect with the youth, plus the challenger mindset made her the ideal choice to represent our brand. We are absolutely delighted to have Kriti Sanon as the face of Motorola in India. We believe that this partnership will help us reach newer consumers, allowing us to expand our base and make a meaningful impact in their lives through our stylish and innovative smartphones."
Sanon said, "I am thrilled to be a part of Motorola, an iconic brand that resonates with innovation, style, performance, and functionality that today's consumers seek. I am excited to be a part of Motorola's journey and look forward to creating exciting experiences with the brand.”
This collaboration signifies a commitment to delivering technology that seamlessly blends with the latest fashion trends, creating an unmatched smartphone experience.
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