New York Festivals Advertising Awards announced the shortlist for the 2023 competition. India has garnered 17 shortlists this year.
Leading the shortlist tally, BBDO India has got seven shortlists. Lowe Lintas and VMLY&R have got four shortlists each. Rediffusion Brand Solutions has earned two shortlists.
New York Festivals Advertising Awards will announce the 2023 award winners on Wednesday, July 19.
Entries shortlisted moved ahead to the Executive Jury sessions led by 2023 Executive Jury President, Bianca Guimaraes, Partner & Executive Creative Director for Mischief USA.
Here’s the list of shortlists from BBDO:
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Work
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Category
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#ScamSeBacho
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Film craft: Best Use of Music
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#ScamSeBacho
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Branded Content/Entertainment Craft: Best Use of Music
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See Equal #ShareTheLoad
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Activation and Engagement: Product & Services: Non-Durable Household Goods
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See Equal #ShareTheLoad
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Branded Content/Entertainment: Best Use: Social/Environmental Good: Brand
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See Equal #ShareTheLoad
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Branded Content/Entertainment: Discipline: Film - Online
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See Equal #ShareTheLoad
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Branded Content/Entertainment: Product & Services: Non-Durable Household Goods
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See Equal #ShareTheLoad
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Film: Best Use: Integrated Campaign
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Here’s the list of shortlists from Lowe Lintas:
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Work
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Category
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Vim Black. Fake Product. Unreal Impact
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PR: Best Use: Digital/Mobile
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Vim Black. Fake Product. Unreal Impact
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Pushing Culture
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Vim Black. Fake Product. Unreal Impact
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Film: Best Use: Made for Social Media
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Vim Black. Fake Product. Unreal Impact
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PR: Best Use: Social Media
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Here’s the list of shortlists from VMLY&R:
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Work
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Category
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Arogya Bindu
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Package & Product Design: Best Use: Innovation
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Arogya Bindu
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Package & Product Design: Products & Services: Healthcare
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Arogya Bindu
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Avant-Garde/Innovative: Avant-Garde/Innovative: Product Innovation
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Arogya Bindu
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Healthspan: Best Use: Product Innovation
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Here’s the list of shortlists from Rediffusion:
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Work
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Category
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Kaise Ka Cancer
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Halthspan: Best Use: Film
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Kaise ka Cancer - It's not just the patient
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Healthspan: Best Use: Film
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Creative submissions from agencies from over 60 countries were judged online by the 2023 NYF Advertising Awards international Grand Jury to determine the shortlist.
The USA, Germany, South Korea, China, and United Arab Emirates were in the lead with robust campaigns from top-tier agencies advancing to the next round. Additional countries with an impressive number of entries shortlisted include Japan, Canada, Brazil, India, Australia, Philippines, and the UK.
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