Uncle Chipps ropes in Yashraj Mukhate to recreate its 'Bole Mere Lips, I Love Uncle Chipps!' jingle

Uncle Chipps has collaborated with musician Yashraj Mukhate to introduce its ‘Bole mere lips, I love Uncle Chipps!’ jingle in a new avatar.

The collaboration aims to evoke a wave of nostalgia while reminding audiences of their enduring bond with the potato chips brand.

Known for his viral parodical videos, Mukhate has lent his musical expertise to craft a new rendition of the jingle. The video captures the universal feelings associated with brand, as he goes in for bites of Uncle Chipps, synced with beats of the jingle.  

Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “The launch of the new Uncle Chipps jingle is an exciting moment for us all. A hit since the 90s, this jingle continues to resonate deeply even today with a massive fan following that spans across celebrities, consumers, and beyond. The revival of ‘Bole Mere Lips, I Love Uncle Chipps’, is our way of celebrating the enduring universal love for the brand and the fandom that surrounds these delicious, crinkled potato chips. Yashraj Mukhate has exceptionally infused his musical prowess and unique style to create a rendition that captures the spirit of Uncle Chipps and the response thus far has been absolutely thrilling.” 

The brand said that the tunes of the composition have struck a chord with the audience, amassing 168K views within an hour and an array of positive comments such as "Uncle Chipps chahiye", “Amaze”, “Uncle Chips…nostalgia”, "Wow, this is really good”, “My most fav chips and lovely jingle” and more.

The launch of the new jingle will be followed by other multi-media activations. 

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