TVA Productions films Myntra's new ad for 'House of Pataudi' brand

E-commerce platform Myntra has launched a new ad film for House of Pataudi.

Myntra had unveiled House of Pataudi in October 2018 with actor Saif Ali Khan. The brand collections are inspired by Khan's personality statement, which considers his Pataudi heritage and contemporary fashion.

In the recent ad film, House of Pataudi highlights Indian traditions and ethnic clothing. The film focused on the brother-sister banter during which they discovered unexpected twinning on a festive day.

Soha opens her surprise gift and finds a ‘House of Pataudi’ outfit. She discovers unexpectedly that her outfit matches that of her brother and they looked terrific when twinning. 

Along with creating the commercial, TVA Productions also executed the whole campaign photoshoot for the brand.

Harish Ramaswamy, Deputy Director, Marketing for Myntra’s House of Brands portfolio, said, "Working with TVA Productions with such a talented cast was incredible. It is one of the best brand shoots we have ever done. Special thanks to TVA for making this happen on such short notice. Despite many challenges and tight timelines, they remained available at 7 a.m. or 11 p.m. Throughout the process, the team ensured a smooth execution and timely delivery. This couldn't have been done with anyone else, so big thanks to TVA.”

Tarika Gulabani, the co-founder of TVA Group, stated, "We are delighted to be able to work with such a wonderful team at Myntra, who trusted us with this project. It was an interesting concept for us to crack. At TVA, we prioritize quality over everything else. Working with the House of Pataudi and Myntra team was fantastic and great fun.”

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