Sony Entertainment Television has launched a new promo for the 15th season of its flagship game show ‘Kaun Banega Crorepati’.
The promo celebrates the spirit of change in India and the 15th season of the flagship show promises to enthrall viewers in an all-new avatar.
Host Amitabh Bachchan’s narration through the promo aims to leave people inspired, in which the expression ‘naye armaan, nayi muskaan, naye aasmaan liye’ sets the stage for Kaun Banega Crorepati.
India has embraced change; a change that fosters growth, a change that has rehauled the people’s mindset and a change that drives new aspirations. In India, ‘badi shaan se, bade gyan se - dekho sab kuch badal raha hai’, and mirroring this transformation is the game show, Kaun Banega Crorepati.
Host Amitabh Bachchan’s powerful narration through the promo leaves you inspired, in which the expression naye armaan, nayi muskaan, naye aasmaan liye sets the stage for Kaun Banega Crorepati, jald hi ek naye roop mein.
Neeraj Vyas, Business Head - Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, said, “Kaun Banega Crorepati is a legacy brand, and in tune with the changing times – its 15th edition will embrace the transformation that we are all experiencing in this new India. A flagship show for Sony Entertainment Television, KBC will soon return in an all-new exciting avatar, the elements of which will be unveiled in the coming weeks, and it is sure to capture the imagination of the entire nation. This season will also welcome new opportunities for brands to drive innovation and build engagement with audiences across the spectrum. The recently launched campaign film sets the tone for KBC, ek naye roop mein and the fan favourite format, helmed by the legendary Amitabh Bachchan, will continue to foster cohesive family viewing.”
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