Park Avenue Fragrance's 'Spray Kar, Aage Badh' campaign features Siddhant Chaturvedi

Park Avenue has launched a TVC campaign featuring its newly appointed brand ambassador actor Siddhant Chaturvedi.

Park Avenue’s proposition revolves around the idea that everyone experiences nervousness when attempting something for the first time.

Chaturvedi will not only star in the TVC but also lend his voice to the song that sets the mood for the ad. 

Conceptualised by Wunderman Thompson, the TVC shows Chaturvedi playing the role of a rockstar in a band. However, the nerves get the best of him momentarily, reflecting the inherent apprehension we all encounter when facing new challenges. This is where Park Avenue Fragrance Deo for Men steps in as the ultimate confidence booster.

In this film, the centrepiece is the stage-dive that the actor makes into an enthusiastic crowd. He is performing in the rock concert quite comfortably but is nervous about his first stage-dive. That’s when Park Avenue gives him the confidence to boldy go ahead and make the stage-dive. 

Pooja Sahgal, Chief Marketing Officer, Park Avenue, said, “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognizes the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalized touch to the campaign.” 

Chaturvedi said, “Park Avenue fragrances are the preferred deodorants of choice for today’s generation. Nowadays, the youth are seeking to new things and participate in new experiences. But sometimes they lack confidence or have doubts about taking the first step. Park Avenue Fragrances gives you the confidence to boldly go ahead. I resonate strongly with these values as well – I understand that sometimes you feel nervous before trying something new and you may need that boost or edge to boldly go forth. The brand offers a wide range of fragrances under both the Classic and Signature ranges – I personally prefer the Good Morning aerosol to give me a perfect start to the day.”

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