Katrina Kaif features in Veet Professional Wax strips' new campaign

Veet has released the Professional Waxing made easy #VeetItToBelieveIt’ campaign featuring actor Katrina Kaif.

The campaign, featuring Kaif, focuses on spreading awareness about its new hair removal solution that can help achieve professional waxing like results for women. 

The new product pack comes with a QR code that directs the consumers to how-to-use videos, to educate and guide consumers who are trying to learn the right way to wax themselves at home. 

Dilen Gandhi, Regional Marketing Director, South Asia – Health and Nutrition, Reckitt, said, “Effective and quick self-grooming solutions at home are a growing choice for consumers today and Veet is consistently working towards offering a superior and seamless experience, ensuring remarkable results within minutes. Our latest campaign ‘Professional Waxing made easy #VeetItToBelieveIt’ with brand ambassador Katrina Kaif takes self-waxing to the next level with professional waxing like results that can be achieved by consumers themselves. Veet is proud to be able to deliver this experience to millions across India.”  

Anupama Ramaswamy, Chief Creative Officer Havas Worldwide India, said, “Veet Professional wax strips puts back the power of waxing in every woman’s hands. Not just the professional waxing like results, but the ease of using it is also bound to surprise everyone. Therefore, the TVC’s story demanded a surprise element. So, while the latest campaign highlights the professional waxing like results one can achieve with Veet Professional, it also uses the brand ambassador Katrina Kaif in a surprising manner.” 

The new ‘Professional Waxing made easy #VeetItToBelieveIt’ campaign engages young women of today who are constantly in search of professional yet convenient solutions for everyday tasks. The new TVC features a young woman who is getting ready for work and manages to wax in minutes using Veet Professional® wax strips which provides her the confidence and ease to wear what she wants and begin her day leaving her friends shocked. The TVC also features brand ambassador Katrina Kaif highlighting Veet Professional® wax strips as a quick, easy and reliable solution to get professional waxing like results by yourself, anywhere and anytime.  

Director: Punit Malhotra 

Production House: Little Lamb Films 

Creative Agency: Havas Worldwide India 

Info@BestMediaInfo.com