Cannes Lions 2023: Indian agencies bag 12 shortlists across five categories on Day-2

On Day-2 of Cannes Lions 2023, Indian agencies secured shortlists across five categories — Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy and Film Lions.

Leo Burnett Mumbai led the shortlists announced on Tuesday bagging four nominations followed by Ogilvy Mumbai with three shortlists.

VML Y&R and L&K Saatchi & Saatchi won two shortlists each while Enormous bagged one shortlist.

Film

There are three shortlists from India in this category.

L&K Saatchi & Saatchi has got two shortlists, both for Zepto’s ‘Restaurant’ and ‘Airport’ films in the Retail subcategory.

Enormous Brands has fetched a single shortlist for ‘Asaahi India Glass - Robbery film in the Consumer Services/B2B subcategory.

Creative Business Transformation

There are three shortlists in this category.

VMLY&R/VMLY&R Commerce garnered two shortlists for ‘Suvidha Centre’ campaign created for Unilever in Brand Purpose and Impact and New relations models subcategories.

Leo Burnett has a single shortlist for the ‘Lay’s Smart Farm’ campaign in the Venture models and Corporate Innovations subcategory.

Creative Effectiveness

India has secured four shortlists in this category.

Ogilvy India has got three shortlists for Cadbury Celebrations ‘Shahrukh Khan - My Ad’ campaign in the Food and Drink, Single market and Market disruption subcategories.

Leo Burnett has got a single shortlist for ‘The Missing Chapter’ created for P&G Whisper in the Acquisition subcategory.

Creative Strategy

Leo Burnett has fetched two shortlists for P&G Whisper’s ‘The Missing Chapter’ campaign in the Healthcare and Brave brands subcategories.

Creative Commerce

There is no shortlist from India in Creative Commerce category.

Overall, Indian agencies have bagged 69 shortlists so far at Cannes Lions 2023.

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