Leveraging the potential of AI and deep fake technology, Goafest has unveiled a video showcasing industry leaders transformed into endearing little children, crooning to the tunes of the popular Hindi song 'Chhota Baccha' ahead of this year’s edition.
The video showcases well-known industry leaders in a whole new light. From their innocent expressions to their playful antics, this endearing portrayal is a delightful departure from their usual corporate personas.
The video features Ajay Kakar former CMO, Aditya Birla Capital; Sam Balsara, Chairman at Madison World; Prasanth Kumar, CEO, South-Asia, GroupM; Anupriya Acharya, CEO - South Asia, Publicis Groupe; Rohit Ohri, Chairman and CEO, FCB India; Partha Sinha, President at The Times of India Group; Shashi Sinha, CEO, IPG Mediabrands, among others.
The video:
The 16th edition of the advertising festival, Goafest, is going to be held from May 24 to 26.
Goafest is an annual festival for the advertising, marketing and media industry that attracts over 2000 industry professionals. In addition to presentations and sessions by industry experts, Goafest 2023 will host a total of 10 knowledge-sharing masterclasses, the highest to date. The upcoming edition of the festival is also expected to have increased participation and presence from advertisers.
In the last edition of Goafest, bigshots were seen dancing to the tunes of rapper Badshah’s song ‘Jugnu’ in a promo video.
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