Starting this summer, MakeMyTrip, the online travel company, is aiming to take away all the stress that comes with booking a stay with the introduction of ‘Book With Zero Payment’ feature.
MakeMyTrip’s latest campaign, starring brand ambassadors Ranveer Singh and Alia Bhatt, builds on this newly launched feature.
This feature allows a traveller to block a room in hotels or homestays without any upfront payment. ‘Book With Zero Payment’ users do not need to pay at the time of booking but only when they are closer to the check-in date.
The campaign comprises two brand films wherein Singh and Bhatt play a small-town couple in slice-of-life booking scenarios. In their own way, they highlight the reluctance of a user from Bharat to book hotels online.
Alia’s Bimla playfully spotlights the benefits of online bookings and the new feature to Ranveer’s Rakes, making a convincing case for every traveller to make the most of online hotel bookings on MakeMyTrip.
The films have been conceptualised and scripted by Magic Circle. The 360-degree campaign includes TV (IPL, news, music, and more), social media, and OOH deployment.
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