The Tiny Digital Factory, the developer and publisher of racing and motorsport games, announced an official collaboration with Aston Martin to create the luxury sports car brand’s debut ‘digital diecast’ collectibles range.
The company said in a statement that the limited edition digital Aston Martin collectibles would give motoring enthusiasts the opportunity to own a piece of the automotive brand and are playable in the mobile racing game, Infinite Drive on iOS and Android.
A limited number of 3,000 unique digital diecasts will be available for fans to buy, own and race from December 18, 2022. The three models driving out of digital showrooms are the Aston Martin 2022 Vantage V8 Coupe, Aston Martin 1980 Vantage V8 and Aston Martin Vantage GT3.
Each Aston Martin digital diecast collectible has been recreated in virtual form through 3D modelling and hand-drawn 3D artistry to mirror its real-world counterpart.
Through Aston Martin’s official partnership with Infinite Drive, which is available on iOS and Android, owners of the new collectibles even have the opportunity to experience how their cars feel and sound on officially licensed tracks including Fuji Speedway and the Nurburgring, with accurate speed and handling specs, and an authentically throaty V8 sound.
Stéphane Baudet, Founder and CEO at The Tiny Digital Factory, commented, “From cars in garages to diecast models on shelves, and toys in boxes to posters on walls, motoring fans have always connected with driving and racing brands through collecting and ownership. It’s both an honour and a tremendous responsibility to bring the history, legacy and artistry of Aston Martin into metaverse racing, so fans can own and forever enjoy these stunning 3D digital diecast collectibles.”
He further said, “Unlike collectible models or vintage cars, which are best kept in mint condition to preserve value, these digital collectible cars are designed to be experienced. So we encourage everyone to take them to the racetracks in Infinite Drive and feel the quintessential essence of an Aston Martin sports car, safe in the knowledge that fun only adds to their value.”
Aston Martin spokesperson commented, "Aston Martin has granted The Tiny Digital Factory a worldwide licence to use the shape, trade dress, and trademarks of several Aston Martin vehicles for inclusion in its metaverse-based game, Infinite Drive."
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