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Mirum to provide marketing automation services to Extramarks

The agency will be responsible for onboarding and implementation of Salesforce Marketing Cloud solution for the client. It will also implement Datorama, an AI-powered marketing intelligence platform, to create a centralised reporting dashboard for all marketing activities

Mirum India, a digital solutions agency from the WPP Group, will provide Salesforce Marketing Cloud services for Extramarks, an educational technology company.

Mirum India, a Salesforce Gold Consulting Partner, will be responsible for onboarding and implementation of the Salesforce Marketing Cloud solution for the client. Mirum will also implement Datorama, an AI-powered marketing intelligence platform, to create a centralised reporting dashboard for all marketing activities.

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Extramarks has a huge presence in India, South Africa, Indonesia and the Middle East. Extramarks is a learning companion for students through all stages of education — pre-school, school learning (kindergarten through Class 12, and spanning all subjects) and competitive exam preparation (JEE, NEET, etc.).

Mihir Karkare

Mihir Karkare, EVP, Mirum India, said, “Mirum has a great track record in implementing marketing automation solutions in the EdTech space. We are excited to work with Extramarks and are confident of delivering the best suited solution.”

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Mirum is a Salesforce Gold Consulting Partner, with almost a decade of association with Salesforce and 100+ marketing automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP. Their marketing automation clientele include the likes of KFC, IDFC, Capital First, Franklin Templeton, Aakash and others.

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