Newspapers claim average time spent goes up by 50% basis 'feedback via WhatsApp and emails'

Leading newspapers have claimed that the average time spent on a newspaper has gone up by 50% during the nationwide lockdown on the basis of readers’ feedback received through WhatsApp and emails.

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“Through the massive feedback we are receiving via WhatsApp and email messages from our reader, we estimate that due to more time in hand, our readers’ average time spent reading the newspaper has gone up by 50%,” said a joint statement released by leading newspapers - Dainik Bhaskar, Divya Bhaskar, Dainik Jagran, Eenadu, Hindustan Times, Hindustan, Patrika, Amar Ujala, Daily Thanthi, Sakshi, Dinamalar, and Deccan Herald.

Hit initially due to fear of newspaper being a carrier of coronavirus, the safety of vendors distributing newspapers to the doorstep of readers, and difficulties in operations and movements of delivery men because of strict lockdown, the newspapers also claimed that the distribution has largely stabilised except a few cities which include Delhi and Mumbai.

“The newspaper distribution across India has largely stabilised ranging from 75-90% of the base number of February, with the exception of a few cities,” the statement read.

Talking about the steps taken by all the newspapers in order to instil confidence in the newspapers, the joint statement invited advertisers to verify their claims. “To gain first-hand confidence in our claim, we would encourage you to take input from your branch offices, distributors, dealers and stockists across our states,” the statement said.

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