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DViO Digital bags creative and social mandate for Gaana, third time in a row

The agency will handle user engagement, retention, acquisition and content discovery. It will also conduct digital-first activations and engagement programmes for brand loyalty with focus on artists, occasions and new releases

Music streaming platform Gaana has aligned with integrated marketing company DViO Digital for the third year in a row. The agency won the creative and social mandate following a multi-agency pitch. The agency will be involved in user engagement, retention, acquisition and content discovery.

Additionally, DViO Digital will also be conducting large-scale digital-first activations and engagement programmes for brand loyalty with focus on artists, occasions and new releases. Strengthening Gaana’s market share in North and West India, along with growth in the South, is one of the focal points for the next few months.

Sowmya Iyer, CEO and Founder, DViO Digital, said, “DViO is continually associated with the leading brands in the industry such as the ‘Star’ entertainment group, Universal Music and Gaana.com and we are excited to strengthen and consolidate our position in the entertainment industry with our continued alliance with Gaana”

Manish Shrivastava, Vice-President, Gaana, said, “We are pleased to keep DViO Digital on board for our creative and social duties. Their work for Gaana over the past three years has been par excellence and we can't wait to see what our renewed partnership brings us.”

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