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Tata Sky partners with ShortsTV, opens a world of short stories to India viewers

Tata Sky ShortsTV will provide about 600 hours of unconventional and captivating short-format stories to subscribers 24X7 on television and the Tata Sky Mobile App

Arun Unni, CCO, Tata Sky and Carter Pilcher, CEO, Shorts International at the press launch of Tata Sky ShortsTV

Content distribution platform Tata Sky has announced a partnership with ShortsTV, the 24/7 TV channel dedicated to short films. The newly launched Tata Sky ShortsTV is a curated platform for short stories and films and will provide about 600 hours of unconventional and captivating short-format stories that can be accessed on-the-go.

Tata Sky ShortsTV will feature a line-up of 2,000 premium titles, including the best of Oscars, Cannes, etc. as well as a comprehensive collection of recent Indian short stories and films. Subscribers can look forward to an exciting mix of award-winning and nominated short films covering a variety of genres such as comedy, drama, thriller, mystery, crime and adventure among others. This premium offering will be available to subscribers 24X7 on their television and the Tata Sky Mobile App. 

Arun Unni, Chief Content Officer, Tata Sky, said, “As viewing habits evolve, short films have seen a huge surge in popularity across the world, including in India. Increasingly, prominent filmmakers and actors are using this creative medium to tell wonderful stories being watched by millions on the internet. However, there hasn’t been a single curated destination for the Indian consumer to watch this content. ‘Tata Sky ShortsTV’ aims to be that destination where a curated selection of 2000+ of the world’s best short films can be enjoyed on a 24*7 basis. We are proud to partner with ‘Shorts TV’, which has worked hard for more than a year to localise the proposition with 500+ Indian short films.” 

Carter Pilcher, Chief Executive at Shorts International Ltd and member of the Academy of Motion Pictures, said, “We are thrilled to partner with Tata Sky. They’re India’s cutting-edge content distributor and as their launch of Tata Sky ShortsTV proves, they’re way ahead of the crowd. The new Tata Sky ShortsTV service is a fantastic addition to their value-added services portfolio and will be a huge success with millennial audiences and those who love the best movies. ShortsTV has also partnered with Royal Stag Barrel Select Large Short Films to bring a flood of India’s most original and powerful short films to Tata Sky ShortsTV.”

Tata Sky ShortsTV will open the world of short films to Indian audience featuring acting mavens from Hollywood and Bollywood such as Tom Hiddlestone, Judi Dench, Benedict Cumberbatch, Keira Knightley, Naseeruddin Shah, Nawazuddin Siddiqui and Radhika Apte to name a few.

Some of the international finds include God of Love, Bear Story, Atlantic, Henry, Borrowed Time, Curfew, Blood Money, A Sense of History, Neighbours, Walls, Blue Season, Midnight of My Life and Picture Paris. Also Chutney, Ahalya, Shunyata, Aamad, Kheer, Arre Baba, Urmi’s Cat, Naughty Amelia Jane are some of the critically acclaimed films that will be available on the platform.

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