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Sachin Tendulkar is face of Apollo Tyres

Tyre-maker signs five-year deal with the sports legend. Apollo’s association with football club Manchester United and Tendulkar is in line with its strategy to engage with its target audience globally

Tyre-maker Apollo Tyres has roped in Sachin Tendulkar as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.
The tyre-maker has been going the distance with its sponsorship of the top English Premier League brand, Manchester United, over the last five years.

For Apollo Tyres, this association with Manchester United and Tendulkar is in line with its brand strategy to reach out and engage with its target audience globally. The association with Tendulkar will help the company leverage on his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.

Neeraj Kanwar, Vice-Chairman and MD, Apollo Tyres Ltd., said, “Building the Apollo brand to its true potential is key to our growth. By securing Sachin Tendulkar’s association with our brand, we have embarked on an exciting journey together. I am sure this partnership will help us go the distance.”
Tendulkar is known globally as a sports icon, much as what Apollo Tyres is attempting to do. Tendulkar being a car enthusiast also gels well for Apollo Tyres.

Apollo Tyres also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach. In India, it has a presence in the Indian Super League (ISL), being the principal sponsor of Chennaiyin FC, and in the I-League, with its title sponsorship of Minerva Punjab FC.

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