New York Festivals 2019 AME Awards has announced the competitionâs inaugural Advisory Council. The AME Awards deadline to enter is December 15.
âI am honoured to be the first South African to sit on the AME Advisory Council. To help steer and guide the process of awarding work that works; great creativity that meets and exceeds marketing goals and delivers tangible results, is a reward in itself,â said Mick Blore, Chief Creative Officer â South Africa & Sub-Saharan Africa, McCann Worldgroup.
âI'm also very excited to do justice to the awards (and to our industry) by suggesting ideas and categories that will drive the future of our industry. And hence, hopefully, work that helps our industry play a meaningful role in today's constantly evolving world,â said Tahaab Rais,Regional Head of Strategy & Truth Central, FP7/MENA.
AMEâs Advisory Council, an international task force of creative and strategic leaders, provide the competition with knowledge of emerging trends and critical industry insights allowing AME to be more responsive to changes and demands within the advertising/marketing sphere. Their astute advice and combined industry expertise ensure continued wise council.
âWeâre thrilled that these prominent leaders are committing their industry expertise and global view to AME,â said Gayle Mandel, Executive Director, AME Awards. âIn todayâs ever-changing world of advertising and brand building itâs an amazing win to have visionary award-winning creatives of their reputation taking AME to the next level.â
For the past 25 years, the international AME Awards has honored only the most creative and measurably effective campaigns.
âAs great as it feels for us creative people to win awards, our work is only being judged by other creatives. To maintain relevance as an industry and with our clients, we need to demonstrate the effectiveness of our work. After all, itâs why weâre here and is key to the future of our industry. Thatâs why I agreed to participate,â said Zak Mroueh, Chief Creative Officer/Founder of Zulu Alpha Kilo.
âIn the end, marketing and advertising are all about motivating behaviour and selling products and services. Itâs what clients need and what they want. These awards demonstrate beyond a shadow of a doubt, that creativity that achieves results is the most valuable advantage that a brand can have,â added Blore.
"As an advocate of creative effectiveness as the one true way to survive, Iâm very excited to look at the best work out there that will be on display at the AME Awards, learn from it, and bring back what Iâve learnt and share it; not just with our agency network but also, with all the agencies out here in MENA,â commented Rais.
âAccolades are important, effectiveness is paramount,â added Mandel. âEarning an AME Award is the benchmark for excellence, innovation, and most importantly effectiveness.â
2019 AME Awards Advisory Council: