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Havas Life Sorento appoints Delon Mascarenhas as Senior Vice-President

He joins the agency from BBH India, where he held the position of Business Director

Delon Mascarenhas

Havas Group India has appointed Delon Mascarenhas as Senior Vice-President of Havas Life Sorento – the Group’s health and wellness division. In his new role, Mascarenhas will drive business and client service strategy leveraging Havas Group’s integrated capabilities. He will be based in Mumbai.

Mascarenhas has more than 17 years of experience. He joins Havas Life Sorento from BBH India, where he held the position of Business Director. Mascarenhas has also worked with Radio City 91.1 FM, Publicis Ambience, JWT and Grey Worldwide as well as done an earlier stint with Havas Group (erstwhile Euro RSCG).

Commenting on the appointment, Sangeeta Barde, Managing Partner, Havas Life Sorento, said, “Healthcare has become one of India's largest sectors both in terms of revenue and employment, driven by rising income levels and greater health awareness. There is a huge opportunity for path-breaking advertising to take the industry forward and talent is one of the key pillars to success. I am delighted at Delon’s appointment and confident that his appointment will help us in our journey of expanding and strengthening our footprint in India.”

“We nurture a highly entrepreneurial, collaborative environment that fosters innovation and builds brands from every direction in sync with our overall global “Together” strategy of accelerating integration by breaking silos that exists between disciplines.  Delon’s appointment will enhance our unified, client-centric organisational structure and create positive momentum for Havas Life Sorento,” added Rana Barua, CEO, Havas Group India.

“I am excited with the new challenge and look forward to working with the team to tap into the power of integration and collaboration to make a difference to our clients,’’ said Delon Mascarenhas.

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